Promoting a freelance illustrator online
Over the last ten years or so the way people search and buy creative talent has changed almost beyond recognition. The dawn of the internet has seen a new age develop which has changed the way creative’s, such as illustrators, promote their skills and earn a living. The globalisation that the World Wide Web has brought about has made things a lot more competitive that’s for sure. With the huge explosion in royalty free images and their ease of access one might be forgiven for thinking that the days of the lone freelance illustrator are over.
It would seem to be the case that those seeking to earn a living as a freelance artist have no option but to embrace the internet with both hands of they are to stand any chance of being commissioned. The web has become the first, and often the last, place people look when trying to buy an image. It’s important to make sure that your illustration services are going to be there for them to see when they look online.
There are numerous ways to gain a presence online, from setting up a web site, optimising your pages for search engines such as google and listing yourself within specialist websites and online communities. There are a whole host of ways to propagate your self through the endless web that is the internet, too many to list in this blog. The General focus should be on trying to maximise ones presence, in as many relevant places online as possible. You never know who will be looking where online, so cast the net wide.